Instagram is stepping up its AI game. The Meta-owned social media platform has just introduced a brand-new feature called Restyle, which lets users edit photos and videos in their Stories using Meta AI.
If this sounds familiar, that’s because Google Photos recently launched a similar “Help Me Edit” feature — but Instagram’s take makes editing even more interactive and social. With Restyle, you can tweak your story visuals using simple, natural language prompts — no complicated tools or editing skills required.
What Is Instagram’s Restyle Feature?
In an official post, Instagram said that the Restyle feature helps users “remove an unwanted detail from your story, include a playful element, change the vibe using a whimsical effect, or start a trend with your friends.”
In simpler words, you can just describe what you want, and Meta AI will do the rest. Whether it’s erasing something in the background, adding a cute sticker-like effect, or transforming your selfie into something fun and creative, Restyle is designed to make editing effortless.
Until now, Instagram’s AI editing tools were limited to the integrated Meta AI chatbot, which wasn’t directly available in the Stories section. This update makes those AI tools much easier to access — right where users create and share most of their content.
How to Use Instagram Restyle for Photos
Using Restyle is simple and quick. Here’s how you can try it:
- Open Instagram and tap the “+” icon at the top left corner to add a new Story.
- Select an image from your camera roll that you want to upload.
- Tap the Restyle button (it looks like a paintbrush).
- You can now use natural language prompts to edit your image — for example, “remove the person in the background,” “add a sunset filter,” or “make it look like a painting.”
- Once you’re happy with the edit, tap Done, and your Story is ready to share.
The process makes creative editing far more accessible — you don’t need to rely on third-party apps or have design skills. Just tell the AI what to do.
Editing Videos With Restyle
Restyle isn’t just for still photos — it also works with videos. The only difference is that for videos, instead of adding or removing specific objects, you can choose from various AI-powered presets to change the look or mood of your clip.
For example, you could turn your regular video into a cinematic scene, apply a vintage filter, or adjust the lighting and colors to match a certain style.
This makes it perfect for users who love experimenting with Instagram Reels or Story snippets but don’t want to spend hours editing.
Writing Better Prompts for Meta AI
Meta has also shared a quick guide to help users write better prompts for Restyle. The company suggests keeping a few key details in mind to get the best results:
- Subject: Clearly describe what’s in the image or video.
- Lighting and Mood: Mention if you want a bright, dark, warm, or cool tone.
- Composition Needs: Say if you want to blur the background or focus on a specific object.
- Style: Specify the aesthetic — for example, cinematic, cartoonish, minimalistic, or retro.
- Location or Setting: If relevant, describe where the scene should appear to be (like a beach, cityscape, or forest).
The more specific your prompt, the better the results Meta AI can deliver.
Why Instagram’s Restyle Feature Matters
This new AI-powered tool could be a game changer for how people create content on Instagram. Stories are one of the platform’s most-used features, and Restyle adds a new layer of creativity and convenience.
By integrating AI editing directly into Stories, Instagram is giving everyday users the kind of editing power that previously required multiple apps or professional tools. It’s also a smart move in Meta’s ongoing push to make its apps more AI-driven and to compete with Google and TikTok’s growing use of artificial intelligence in content creation.
Restyle encourages users to be more playful and expressive, making it easier than ever to stand out in a crowded feed.
Final Thoughts
Instagram’s Restyle feature is rolling out gradually and will be available to users worldwide in the coming weeks. For creators, casual users, and anyone who loves sharing fun visuals, it’s a welcome addition that simplifies editing with just a few words.
With AI becoming a central part of how social media content is created, Restyle feels like the natural next step — one that gives users powerful editing capabilities without the complexity.
So the next time you post a Story, don’t just filter it — Restyle it with Meta AI and see your creativity come to life.
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